Our Brands
XTEP
Overview
Established in 2001, Xtep is a leading professional sportswear brand with an extensive distribution network of over 6,400 Xtep Adult branded stores across the PRC and overseas. As “Chinese runners’ favourite brand”, Xtep’s signature “160X” running shoe series has enabled 60 Chinese athletes to claim 292 championships in prominent running events including the 2023 Wuxi, Wuhan and Hohhot marathons. Its running shoes also ranked first among the top 100 Chinese male marathoners of all brands in overall wear rate in 1H2023.
Sports Marketing
Marathon and Running Event Sponsorships
10
Physical marathons and races sponsored in Mainland China in 1H2023
Spokespersons
Our present celebrity spokespersons
Wang Hedi ( Since 2022 )
Fan Chengcheng ( Since 2020 )
Jeremy Lin ( Since 2019 )
Jiro Wang ( Since 2016 )
Nicholas Tse ( Since 2001 )
Our present sports spokespersons
He Jie (Since 2021)
Dong Guojian (Since 2019)
Yang Shaohui (Since 2019)
Peng Jianhua (Since 2019)
Gong Lijiao (Since 2019)
Yang Jiayu (Since 2019)
Zhang Zhenlin (Since 2023)
Malik Beasley (Since 2023)
Appointment history of our spokespersons
| Year | Spokesperson type | Spokesperson |
| 2022 | Celebrity | Wang Hedi, a Chinese actor |
| 2021 | Celebrity | Dilraba (expired), top actress in China |
| 2020 | Celebrity | Fan Chengcheng, a Chinese singer and actor |
| 2019 | Celebrity | Jeremy Lin, a famous basketball player |
| Sports | Dong Guojian, China’s fastest active professional marathoner | |
| Peng Jianhua, China’s second fastest active professional marathoner | ||
| Xie Wenjun, Gold medalist of men’s 110 metres hurdles at 2018 Asian Games | ||
| Gong Lijiao, Gold medalist of women’s shot put at 2019 IAAF Diamond League | ||
| 2018 | Sports | Xu Zhouzheng, the winner of Men's 60m final in the 2018 National Indoor Track and Field Championship |
| Celebrity | Jing Tian (expired) , a Chinese actress | |
| NEXT (expired), a popular Chinese boy band | ||
| 2017 | Sports | Wang Zhen (expired), Olympic 20km race walk gold medalist |
| Cai Zelin (expired), Olympic 20km race walk medalist | ||
| Celebrity | Zhao Liying (expired), a Chinese actress | |
| Lin Gengxin (expired), a Chinese actor | ||
| 2016 | Sports | Xie Zhenye (expired), the fastest sprinter in Mainland China |
| Shevchenko (expired), an European football star | ||
| Celebrity | Jiro Wang, a Taiwanese singer and actor | |
| 2015 | Sports | Zhao Qinggang (expired), javelin Asian record holder |
| Kazakhstan National Track and Field Team (expired) | ||
| Celebrity | Calvin Tu (expired), a Taiwanese actor | |
| 2014 | Sports | Chen Ding (expired), Olympic 20km race walk gold medallist |
| Celebrity | NANA (expired) from the Korean girl group After School | |
| UNIQ (expired), a Chinese-Korean boy group | ||
| Day Day Brothers (expired), hosts of the popular Chinese TV show Day Day Up | ||
| Li Yifeng (expired), a Chinese actor and singer | ||
| 2013 | Sports | Justin Gatlin (expired), American Olympic bronze medal winner sprinter |
| 2012 | Celebrity | Gwei Lun-mei (expired), a Taiwanese actress |
| 2011 | Celebrity | Han Geng (expired), a Chinese singer and actor |
| 2008 | Celebrity | Jolin Tsai (expired), a Taiwanese singer |
| Wilber Pan (expired), a Taiwanese singer | ||
| 2003 | Celebrity | Twins (expired), a Hong Kong singer group |
| 2001 | Celebrity | Nicholas Tse, a Hong Kong singer and actor as well as our first spokesperson |
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