Our Brands
XTEP
Overview
Established since 2001, Xtep is a leading professional sportswear brand with an extensive distribution network of over 6,000 stores covering 31 provinces, autonomous regions and municipalities across the PRC and overseas. As “Chinese runners’ favorite brand”, Xtep ranks 1st and 4th among the domestic brands and global brands in international class marathons in Mainland China. For the fifth consecutive year, Xtep is the sportswear sponsor of the highest number of marathons in Mainland China
Sports Marketing
Marathon and Running Event Sponsorships
12
Physical marathons sponsored in Maindland China in 2020
9
Virtual races sponsored in Mainland China in 2020
~1.5 million
Number of participants
Entertainment Marketing
Boys and Girls Run Forward
Official designated apparel sponsor
Tebufu 3.0
Marketing campaign
Me to Us
Official designated footwear and apparel sponsor
Spokespersons
Our present celebrity spokespersons
Dilraba ( Since 2021 )
Fan Chengcheng ( Since 2020 )
Jeremy Lin ( Since 2019 )
Jiro Wang ( Since 2016 )
Nicholas Tse ( Since 2001 )
Our present sports spokespersons
Dong Guojian (Since 2019)
Peng Jianhua (Since 2019)
Xie Wenjun (Since 2019)
Gong Lijiao (Since 2019)
Appointment history of our spokespersons
| Year | Spokesperson type | Spokesperson |
| 2021 | Celebrity | Dilraba, top actress in China |
| 2020 | Celebrity | Fan Chengcheng, a Chinese singer and actor |
| 2019 | Celebrity | Jeremy Lin, a famous basketball player |
| Sports | Dong Guojian, China’s fastest active professional marathoner | |
| Peng Jianhua, China’s second fastest active professional marathoner | ||
| Xie Wenjun, Gold medalist of men’s 110 metres hurdles at 2018 Asian Games | ||
| Gong Lijiao, Gold medalist of women’s shot put at 2019 IAAF Diamond League | ||
| 2018 | Sports | Xu Zhouzheng, the winner of Men's 60m final in the 2018 National Indoor Track and Field Championship |
| Celebrity | Jing Tian (expired) , a Chinese actress | |
| NEXT (expired), a popular Chinese boy band | ||
| 2017 | Sports | Wang Zhen (expired), Olympic 20km race walk gold medalist |
| Cai Zelin (expired), Olympic 20km race walk medalist | ||
| Celebrity | Zhao Liying (expired), a Chinese actress | |
| Lin Gengxin (expired), a Chinese actor | ||
| 2016 | Sports | Xie Zhenye (expired), the fastest sprinter in Mainland China |
| Shevchenko (expired), an European football star | ||
| Celebrity | Jiro Wang, a Taiwanese singer and actor | |
| 2015 | Sports | Zhao Qinggang (expired), javelin Asian record holder |
| Kazakhstan National Track and Field Team (expired) | ||
| Celebrity | Calvin Tu (expired), a Taiwanese actor | |
| 2014 | Sports | Chen Ding (expired), Olympic 20km race walk gold medallist |
| Celebrity | NANA (expired) from the Korean girl group After School | |
| UNIQ (expired), a Chinese-Korean boy group | ||
| Day Day Brothers (expired), hosts of the popular Chinese TV show Day Day Up | ||
| Li Yifeng (expired), a Chinese actor and singer | ||
| 2013 | Sports | Justin Gatlin (expired), American Olympic bronze medal winner sprinter |
| 2012 | Celebrity | Gwei Lun-mei (expired), a Taiwanese actress |
| 2011 | Celebrity | Han Geng (expired), a Chinese singer and actor |
| 2008 | Celebrity | Jolin Tsai (expired), a Taiwanese singer |
| Wilber Pan (expired), a Taiwanese singer | ||
| 2003 | Celebrity | Twins (expired), a Hong Kong singer group |
| 2001 | Celebrity | Nicholas Tse, a Hong Kong singer and actor as well as our first spokesperson |
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About Xtep
Business Model
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