Our Brands

XTEP
Overview

Established since 2001, Xtep is a leading professional sportswear brand with an extensive distribution network of over 6,300 stores covering 31 provinces, autonomous regions and municipalities across the PRC and overseas. As “Chinese runners’ favorite brand”, Xtep ranks 1st and 4th among the domestic brands and global brands in international class marathons in Mainland China. For the fifth consecutive year, Xtep is the sportswear sponsor of the highest number of marathons in Mainland China

Sports Marketing

Marathon and Running Event Sponsorships

5th
consecutive year
Sportswear sponsor of the highest number of marathons in Mainland China
21
Number of sponsored marathons and running events in 1H2019
340,000+
Number of participants
Official Partner
of the Chinese Athletic Association for "Run China"
Title Sponsor
of "Xtep Penguin Run" hosted by Tencent Sports

 

Entertainment Marketing

"Street Dance of China" Season 2

Official designated apparel sponsor

"The Coming One" Season 3

Official designated footwear and apparel sponsor


 

Spokespersons

Our present celebrity spokespersons

Our present sports spokespersons

Appointment history of our spokespersons

Year Spokesperson type Spokesperson
2019 Celebrity Jeremy Lin, a famous Asian basketball player
2018 Sports Xu Zhouzheng, the winner of Men's 60m final in the 2018 National Indoor Track and Field Championship
Celebrity Jing Tian, a Chinese actress
NEX7, a popular Chinese boy band
2017 Sports Wang Zhen (expired), Olympic 20km race walk gold medalist
Cai Zelin (expired), Olympic 20km race walk medalist
Celebrity Zhao Liying (expired), a Chinese actress
Lin Gengxin (expired), a Chinese actor
2016 Sports Xie Zhenye (expired), the fastest sprinter in Mainland China
Shevchenko (expired), an European football star
Celebrity Jiro Wang, a Taiwanese singer and actor
2015 Sports Zhao Qinggang (expired), javelin Asian record holder
Kazakhstan National Track and Field Team (expired)
Celebrity Calvin Tu (expired), a Taiwanese actor
2014 Sports Chen Ding (expired), Olympic 20km race walk gold medallist
Celebrity NANA (expired) from the Korean girl group After School
UNIQ (expired), a Chinese-Korean boy group
Day Day Brothers (expired), hosts of the popular Chinese TV show Day Day Up
Li Yifeng (expired), a Chinese actor and singer
2013 Sports Justin Gatlin (expired), American Olympic bronze medal winner sprinter
2012 Celebrity Gwei Lun-mei (expired), a Taiwanese actress
2011 Celebrity Han Geng (expired), a Chinese singer and actor
2008 Celebrity Jolin Tsai (expired), a Taiwanese singer
Wilber Pan (expired), a Taiwanese singer
2003 Celebrity Twins (expired), a Hong Kong singer group
2001 Celebrity Nicholas Tse, a Hong Kong singer and actor as well as our first spokesperson

 

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