About Xtep

Our Milestones
  • Announced the "5th Five-Year Plan"
  • Unveiled new label “XDNA” to launch premium China chic products
  • Xtep ranked 1st among all running shoe brands in Xiamen Marathon
2021
  • Opened the first multi-brand collection store X-STREET in Xiamen
  • Launched Jeremy Lin’s first-generation basketball shoes “XTEP JLIN ONE"
  • Saucony celebrated grand opening in Shanghai
  • Launched the biodegradable Xtep-eco windbreaker
2020
  • Appointed Jeremy Lin as brand ambassador and built a new basketball business
  • Acquisition of globally well-recognized brands K-Swiss and Palladium
  • Formed a joint venture with Wolverine World Wide, Inc. to complement Xtep's multi-brand portfolio for the brands Saucony and Merrell in Mainland China, Hong Kong and Macau
2019
  • Celebrated the 10th anniversary of the Group's listing
  • Completion of three-year strategic transformation from 2015-2017
2018
  • Established China's first dedicated running research laboratory
2016
  • First opening of the Xtep Runners Club, gathering runners around the Xtep brand and activities
2012
  • Launched Xtep's e-commerce business
2011
  • Xtep International Holdings Limited (1368.HK) was successfully listed on the Main Board of the Hong Kong Stock Exchange on 3 June 2008
2008
  • Began multi-layered distribution retail model and sales fair system for future orders
2004
  • Xtep established as a brand, aiming to be a world leader in fashion sportswear
  • Pioneered the use of celebrities as brand ambassadors to differentiate Xtep from other sportswear brands
2001
  • Headquartered in Quanzhou, Fujian, the Group's business initially operated as an OEM enterprise to manufacture sports footwear products for renowned international brands
1999
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