About Xtep

Our Milestones
  • Served as official footwear and apparel sponsor of "Me to Us"
2020
  • Organized the 4th Annual Xtep 321 Running Festival
2019
  • Sponsored 42 major marathons and running events
  • Cooperated with iQIYI to be the officially designated sports brand of "The Rap of China Season 2"
  • Organized the 3rd Annual Xtep 321 Running Festival
  • Organized the 2nd Annual Xtep Storming the Streets
2018
  • Sponsored 40 major marathons and running events
  • Organized the 2nd Annual Xtep 321 Running Festival
  • Organized the 1st Annual Xtep Storming the Streets, a trendy street sport event
2017
  • Sponsored 44 major marathons and running events
  • Official partner of Mainland China Marathon recognized by China Athletic Association
  • Title sponsored the Beijing Olympic Forest Park Xtep Running Track
  • Organized the 1st Annual Xtep 321 Running Festival as an annual celebration for runners in Mainland China
2016
  • Title sponsored and jointly created the animated TV series "Dream Corps" broadcasted on CCTV Kids Channel, as well as major satellite TV and cartoon channels in China
2015
  • Sole official sportswear partner for the third consecutive time at the 12th National Games of the PRC, official apparel sponsor for 14 provincial teams, title sponsored badminton and track and field events
  • Sole official apparel sponsor of the China All Star Football Team
  • Official apparel sponsor of the Chinese track and field, tennis and football teams at the 27th Universiade
2013
  • Sole apparel sponsor for the Standard Chartered Hong Kong Marathon (2012-2016)
  • Competition wear sponsor of the Chinese women's synchronised swimming team at the 2012 London Olympics
  • Title sponsored Xtep China University Football League (Xtep CUFL)
2012
  • Official exclusive sportswear and accessory sponsor of Spanish La Liga Villarreal CF
  • Official apparel sponsor of the US and Great Britain teams at the 26th Universiade
  • Title sponsored Xtep China College Futsal League (Xtep CCFL)
  • Sole equipment sponsor of the Tour of Beijing and the Tour of Taihu Lake International Cycling Races
2011
  • Xtep designed and provided volunteer apparel for Shanghai World Expo as a principal partner
  • Official partner and sole apparel sponsor of the 4th All-China Games, official apparel sponsor for five provincial teams
  • Official apparel sponsor for Birmingham City Football Club, the first Chinese sportswear brand sponsor in the English Premier League (EPL)
2010
  • Title sponsor of the ZSFL Xtep Zhejiang Provincial Primary and Secondary School Football League (ZSFL Xtep League)
  • Title sponsor for popular TV show “Day Day Up”
  • Sole official sportswear partner for the second consecutive time at the 11th National Games of the PRC, official apparel sponsor for eight provincial teams, and title sponsored the male and female basketball tournaments
  • Organized 2009 Xtep Stars Nationwide Concert Tour with Xtep Stars Family, including Nicholas Tse, Jolin Tsai, Wilber Pan and Twins Charlene Choi, in Suzhou, Wuhan, Hangzhou, Changsha, and Hefei
  • Official apparel sponsors for the Hong Kong All Star Sports Association (to the present) and the Hong Kong Rangers Football Club
2009
  • Official apparel sponsor for Belarusian team at the 2008 Beijing Olympics
  • Chairman Ding Shui Po was one of the torchbearers for the 2008 Beijing Olympic torch relay in Quanzhou, Fujian
2008
  • Sole official sportswear partner of the 6th National Intercity Games of the PRC
  • Launched Disney Sport (licensed brand) (2007-2012) and Koling (self-owned brand) (2007-2010) in Mainland China
  • First marathon sponsorship, Xi'an City Wall International Marathon, marking Xtep's first association with running
2007
  • Strategic partner of the 3rd All-China Games
2006
  • Sole official sportswear partner of the 10th National Games of the PRC, the first-ever domestic brand to do so, and sponsored official apparel for five provincial teams
2005
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