- Xtep International added to MSCI China Index
About Xtep
Our Milestones
- Launched first NFT collection "160X-Metaverse"
2022
- Announced the "5th Five-Year Plan"
- Unveiled new label “XDNA” to launch premium China chic products
- Xtep ranked 1st among all running shoe brands in Xiamen Marathon
2021
- Opened the first multi-brand collection store X-STREET in Xiamen
- Launched Jeremy Lin’s first-generation basketball shoes “XTEP JLIN ONE"
- Saucony celebrated grand opening in Shanghai
- Launched the biodegradable Xtep-eco windbreaker
2020
- Appointed Jeremy Lin as brand ambassador and built a new basketball business
- Acquisition of globally well-recognized brands K-Swiss and Palladium
- Formed a joint venture with Wolverine World Wide, Inc. to complement Xtep's multi-brand portfolio for the brands Saucony and Merrell in Mainland China, Hong Kong and Macau
2019
- Celebrated the 10th anniversary of the Group's listing
- Completion of three-year strategic transformation from 2015-2017
2018
- Established China's first dedicated running research laboratory
2016
- First opening of the Xtep Runners Club, gathering runners around the Xtep brand and activities
2012
- Launched Xtep's e-commerce business
2011
- Xtep International Holdings Limited (1368.HK) was successfully listed on the Main Board of the Hong Kong Stock Exchange on 3 June 2008
2008
- Began multi-layered distribution retail model and sales fair system for future orders
2004
- Xtep established as a brand, aiming to be a world leader in fashion sportswear
- Pioneered the use of celebrities as brand ambassadors to differentiate Xtep from other sportswear brands
2001
- Headquartered in Jinjiang, Fujian, the Group's business initially operated as an OEM enterprise to manufacture sports footwear products for renowned international brands
1987
About Xtep
Business Model
Our Brands
Investor Relations
Sustainability
