1. Lifestyle Sports Apparel
Xtep brand fashion sports products have been retailored to international athleisure style. In the first half of 2018, the Group changed the way we categorize our lifestyle sports products, shifting from age based product lines to three distinct series based on style: Urban, Street, and Active. Each of these series targets the different style demands of a wider group of consumers, as Chinese consumers become more individualized on their sense of style.
2. Lifestyle Sports Footwear
Sports lifestyle footwear mostly fell under the Xtep trademarked “π Series”, which bears a more subtle “π” logo instead of the traditional “X” logo of Xtep. We have and will increase cooperation with celebrities and third-party IPs under this trademark.