Lifestyle Sports Products

The Group retailored its fashion sports products to match international athleisure styles and reposition them as lifestyle products, with three distinctive style series, namely “Urban”, “Street” and “Active”, to cater different customer needs. It also collaborated with its celebrity spokespersons and third-party IPs to launch various crossover collections, such as “The Rap of China” products, Smiley® Series and “Transformer” Series, etc., to appeal to the younger generation.

Lifestyle sports footwear would be presented with our trademark “π Series”, using the subtle “π” logo. The Group also collaborated with its celebrity spokespersons and third-party IPs to launch various crossover collections targeting the younger generation.