For footwear, we have changed the way we design and market our running products, from focusing on single technology series to combining different technologies to best fit the needs of Chinese runners of different experience levels. The Group introduced three core series of running shoes in the first half 2017, which are RUN FAST (競速快跑), RUN STRONG (動力暢跑) and RUN FIT (舒適易跑), to better serve marathon runners, routine runners and entry-level runners respectively.
The three core running technologies:
RUN FAST (競速快跑) series employed silicon technology to create a light-weight comfortable running experience for consumers. One of the highlights is the RC160 (競速160), which is one of the lightest running shoes in China, weighing only 160 grams. It is designed for professional marathon runners with high permeability and strong shock absorbance.