Founded in 1999, Xtep is a leading PRC-based fashion sportswear brand enterprise, which principally engages in the design, development, manufacturing, distributing and marketing, as well as brand management of its branded sports footwear, apparel and accessories.
Xtep has pioneered the use of celebrities as brand ambassadors in the early 2000s and successfully differentiated itself through its unique dual-marketing strategy incorporating sports and entertainment elements. The Group’s leading market position has been further strengthened as it has been actively implementing its sports marketing strategy with a focus on marathon/running events and football, leveraging their rising popularity over the years.
Headquartered in Quanzhou, Fujian, the Group initially operated as an original equipment manufacturer (OEM) enterprise, which manufactured sports footwear products for renowned international brands. It now manages an extensive distribution network of more than 7,000 Xtep retail outlets nationwide through exclusive distributors and their franchisees, covering 31 provinces, autonomous regions and municipalities across the PRC. The Group’s global footprint spans the Middle East, Central Europe and Spain.