2017

Achievements

 
 

Awards

 
Signed new sports celebrity spokespersons: Wang Zhen and Cai Zelin
Organized the second annual XTEP 321 Running Festival
Launched female focused products such as yoga and fitness products and products specifically for indoor training
2016 Contribution Award for Development of Marathon in China and Contribution Award at Marathon Gala-China 2016
2016 Most Popular Running Shoe Brand in China
Marathon Gala-China 2016
2016 Sina Running Ceremony
/
2016

Achievements

 
 
 
 
 
 

Awards

 
 
 
 
 
 
 
Became the official partner of China Marathon recognized by China Athletic Association
Title sponsored the Beijing Olympic Forest Park XTEP Running Track
Organized the first “3.21 Running Festival” as an annual celebration for runners in China
Signed new sports celebrity spokespersons: Andriy Shevchenko and Kazakhstan National Track and Field Team
Signed new entertainment celebrity spokespersons: Zhao Liying and Jiro Wang
Built China’s first dedicated running research laboratory in order to develop the best running shoes for Chinese runners
Launched the first XTEP professional football product series, smart running-shoes and outdoor products
-Best Companies in Asia for Corporate Governance
-Best Overall for Corporate Governance in Hong Kong
-Best for Disclosure and Transparency in Hong Kong
-Best for Investor Relations in Hong Kong
-Best for Corporate Social Responsibility in Hong Kong
-Best for Shareholders’ Rights and Equitable Treatment in Hong Kong
Best for Responsibilities of Management and the Board of Directors in Hong Kong
Best IR Company – Small Cap
Best IR By CFO (Mr. Ho Yui Pok) – Small Cap
Best IR Presentation Collaterals – Small Cap
Top Ten Sports Brand of 2015
Top 50 Chain-Brand for Influence
Top 50 Chain-Brand for Qualify
Top 50 Chain-Brand for Influence
Top 50 Chain-Brand for Qualify
Asiamoney
Asiamoney
Asiamoney
Asiamoney
Hong Kong Investor Relation Association
2015 China Footwear Industry Ceremony, Shoes.net.cn
Chinese Chain-Brand Development Conference 
Chinese Chain-Brand Development Conference 
/
2015

Achievements

 
Signed new endorsement deals with top young celebrities: After School’s NANA(contract has expired) ; a 5-member Chinese-South Korean boy group UNIQ(contract has expired) ; and Li Yifeng (李易峰)(contract has expired) , one of the most promising young actors and singers in the PRC
Celebrated the premiere of the animated kids TV series “Dream Corps”, titled-sponsored and jointly collaborated by the Group, broadcasted on CCTV Kids Channel, major satellite TV and cartoon channels in China
/
2014

Achievements

 
 
 
 

Awards

 
Ramped up its sports marketing investment, sponsoring twelve international marathon in the PRC and Hong Kong
Launched its first flagship experience concept store in Changsha, Hunan
Sponsored Villarreal CF and Hong Kong Standard Rangers F.C. to play in the Asia’s first LFP World Challenge 2014 - Hong Kong Station
Signed Chen Ding (陳定), China’s first Olympic 20km racewalk gold medalist, and the “Day Day Brothers” (天天兄弟), hosts of the popular Chinese talk show “Day Day Up”(contract has expired) , title-sponsored by Xtep
Named the fourth consecutive time as the strategic partner and the sole equipment sponsor for the Tour of Taihu Lake International Cycling Race
Top 100 companies in Greater China (#12 in the Consumer Discretionary sector and #45 overall in Greater China in the Small/Mid-Cap category) - IR Magazine Awards 2014
“Overall Best Company in China for Corporate Governance” in Asiamoney Corporate Governance Polls 2014
IR Magazine
Asiamoney
/
2013

Achievements

 
 
 
 
 
 
 
 

Awards

 
 
 
 
 
 
 
 
 
 
 
 
 
Named the third consecutive time as the 12th National Games’ sole official sportswear partner and official apparel sponsor for 14 provincial and regional teams, in addition to the title sponsorship of the badminton and track and field events
Continued its sports marketing investment and sponsored the 2013 IAAF Shanghai Diamond League, one of the world’s most prestigious track and field competitions, and ten major international marathons in the PRC and Hong Kong
Entered into a strategic partnership with CCTV Kids channel in order to boost brand awareness and exposure of “Xtep Kids”
Started becoming the apparel sponsor of the China All Star Football Team (中國明星足球隊)
Named as the official apparel sponsor of the Chinese track and field team, tennis and football teams of the 27th Universiade – Kazan, Russia
Named the third consecutive time as the strategic partner and the sole equipment sponsor for the Tour of Taihu Lake International Cycling Race
Strategically sponsored the 2013 Mutua Madrid Open, an international professional tennis tournament, as part of its market entry and expansion strategies in Spain
Became one of the key sponsors of the 2013 Fair Play Cup, an European junior league designed for young football lovers from Spain, Italy and Portugal
Launched the series of “Dual Direction Shock Absorber” 1.0 running shoes, utilizing the advanced shock absorbent PU materials
Top 50 Chinese Family-Owned Enterprises
Top 100 Hong Kong Listed Companies; Selection 2013 – Top 10 Comprehensive Strength
The Best China Brands 2013 - Top 50 Best China Brands
Quanzhou City Government Quality Award
Fujian Provincial Government Quality Award (2011-2013)
First Runner-Up In Sales Of Sports & Outdoors Category 2013
Top 10 Sales Breakthrough Online Stores
Top 10 Most Competitive China Corporate Culture Enterprise
2013 China Innovative E-commerce Business Model Award
Overall Annual Report: Sports Equipment Goods - Gold Award by
Overall Report - Gold Award
Cover Photo/Design: Retail-Fashion - Silver Award
Annual Report of 2012 - Top 50 Chinese
Traditional Annual Report: Sports Equipment and Goods – Honors
Forbes Asia
Tencent and Finet Group
Interbrand
The Quanzhou Municipal Government
The Fujian Provincial Bureau Of Quality and Technical Supervision and Putian Municipal Government
Tencent E-Commerce Holding Company
Tencent QQ Wanggou
The China Culture Administration Society
The China Electronic Commerce Association and the China Social Economic Survey & Research Center
2013 27th International ARC Awards
2013 LACP Vision Awards
2013 27th International ARC Awards
2013 LACP Vision Awards
2013 27th International ARC Awards
/
2012

Achievements

 
 
 
 
 
 
 

Awards

 
 
 
 
 
 
 
 
 
 
 
 
Signed Gwei Lun-mei (桂綸鏷)(contract has expired) , a critically acclaimed Taiwanese actress, and the American world class sprinter Justin Gatlin (contract has expired)donning Xtep products
Became the first Chinese sportswear brand to be the sole apparel sponsor for the Standard Chartered Hong Kong Marathon and sponsored nine international marathon in the PRC
Established The Xtep Runners Club (特跑族) where members receive regular updates regarding professional running tips, systematic training courses and equipments so as to further strengthen the ties between Xtep brand and running enthusiasts
In Xtep’s spikes, Justin Gatlin captured bronze in the men’s 100-metres at the London Olympics, the 100-metres championship at the 2012 IAAF Diamond League in Doha, Qatar; Daegu, South Korea; and Rabat, Morocco; and the US Olympic Trials in Eugene, Oregon
Strategically sponsored the Chinese women’s synchronised swimming team at the 2012 London Olympics
Named the second consecutive time as the strategic partner and the sole equipment sponsor for the Tour of Beijing and the Tour of Taihu Lake International Cycling Races
Started becoming the title sponsor of the Xtep China University Football League (The Xtep CUFL) (特步中國大學生足球聯賽)
Further scale down its operation of the Disney Sport brand
Asia’s 200 Best Under a Billion
Recognised as one of the “China’s 500 Most Valuable Brands” for the ninth consecutive year
Top 100 Hong Kong Listed Companies Selection 2012 – Top 10 Comprehensive Strength
The Best China Brands 2012 – Top 50 Best China Brands
Hurun Most Valuable Chinese Home-grown Brand List – Top 100
Quanzhou City Government Quality Award
Fujian Provincial Government Quality Award (2011-2013)
Fujian Provincial Advanced, Quality Control Enterprise
2012 Most Valuable E-commerce Business Award
Top 10 Most Competitive China Corporate Culture Enterprise
Overall Report - Gold Award
Annual Report of 2011 -Top 25 Chinese
Overall Annual Report: Sports Equipment and Goods – Silver Award
Forbes Asia
The World Brand Laboratory
Finet Group and Tencent Holding Limited
Interbrand
Hurun Report
Quanzhou Municipal Government
Fujian Provincial Bureau of Quality and Technical Supervision and Putian Municipal Government
Fujian Provincial Bureau of Quality and Technical Supervision
Business Value Magazine
China Culture Administration Society
2012 LACP Vision Awards
2012 LACP Vision Awards
2012 26th International ARC Awards
/
2011

Achievements

 
 
 
 
 
 
 
 

Awards

 
 
 
 
 
 
 
 
 
 
Entered sponsorship agreement with Spanish La Liga Villarreal CF to be the club’s official technology sponsor and its exclusive sportswear and accessory provider
Concluded sponsorship deal with the IAAF Shanghai Diamond League as well as a total of nine international marathons (seven in the PRC and two in Taiwan)
Officially launched its kidswear product line, “Xtep Kids,” further diversifying the Group’s product portfolio
Named as the official apparel sponsor of the US and the England teams of the 26th Universiade – Shenzhen, an international sporting organised for university athletes around the world every two years
Started becoming the title sponsor of the Xtep Chinese College Futsal League (The Xtep CCFL) (特步中國大學生五人制足球聯賽)
Signed up Han Geng (韓庚)(contract has expired) , a Chinese Mando-pop singer, actor, and former member of South Korean boy band, Super Junior, who gained his fame for his powerful dance skills, as the Group’s latest spokesperson
Leveraging Han Geng’s super popularity in China, Xtep collaborated with Taoxie.com on the special edition of “Step by Step with Geng’s Heart” (步步庚心) shoes to celebrate the debut solo album “Geng’s Heart”, to an overwhelming response
Named as the strategic partner and the sole equipment sponsor of the Tour of Beijing and the Tour of Taihu Lake International Cycling Races
Officially launched its own official online website, xtep.com.cn, and further strengthened the partnership with Sohu.com, Taobao.com, and Taoxie.com to develop its E-commerce business
Asia’s 200 Best Under a Billion
Recognised as one of the “China’s 500 Most Valuable Brands” for the eighth consecutive year
National Model Harmonious Labour Relations Enterprise
Enterprise’s Innovative Award
Charity Contribution Award
Chinese Listed Company with the Most Influential Brand Overseas Award
Fujian Provincial Government Quality Award (2011-2013)
Annual Report 2010 - Gold Award
Overall Design of Annual Report 2010 - Silver Award
Interior Design of Annual Report 2010 - Silver Award
Printing & Production of Annual Report 2010 - Silver Award
Forbes Asia
The World Brand Laboratory
Ministry of Human Resources and Social Security of the PRC
The Department of Publicity of Quanzhou Municipal
The People’s Government of Fujian Province
2011 China Securities Golden Bauhinia Award
Fujian Provincial Bureau of Quality and Technical Supervision and Putian Municipal Government
2011 22nd International GALAXY Awards
2011 22nd International GALAXY Awards
2011 25th International ARC Awards
2011 25th International ARC Awards
/
2010

Achievements

 
 
 
 
 
 
 

Awards

 
 
 
 
 
 
 
 
 
 
 
As principal partner for Shanghai World Expo, designed the exclusive Xtep Shanghai World Expo “little white cabbage” volunteer outfits with white and light green colour combination, exemplifying the concept of harmony, purity and go green. The set is on display at the National Museum of China
Official partner and sole apparel sponsor of the quadrennial 4th All-China Games (全國第四屆體育大會), for non-Olympic sports in China, and sponsored all the outfits for Hefei, Jiangsu, Anhui, Guizhou and Hong Kong teams
Entered sponsorship agreement with Birmingham City Football Club (BCFC) to be its official apparel sponsor and became the first Chinese sportswear brand to enter into the English Premier League (EPL)
Kick-started the Birmingham China Charity Tour to travel to Beijing, Shenyang and Hong Kong to promote the one of the most popular sports in Greater China
Further expanded its marathon marketing campaign by sponsoring a series of high-profile marathons and running events, including the IAAF Shanghai Diamond League (2010-2013), Xiamen International Marathon, Tibet International Marathon and Hangzhou International Marathon
Started partnering with Sohu.com and Taobao.com, to develop its E-commerce business
Became the title sponsor of the ZSFL Xtep Zhejiang Provincial Primary and Secondary School Football League (ZSFL Xtep League) (浙江省中小學校園足球聯賽)
Began to scale down its operation of the Disney Sport and Koling brands to concentrate its efforts and resources on the Xtep brand operations
Asia’s 200 Best Under a Billion
Recognised as one of the “China’s 500 Most Valuable Brands” for the seventh consecutive year
High-Tech Enterprise Award
Harmonized Enterprise Award
Harmonized Labour Relations Enterprise of Fujian Province
Caring Company of Fujian Province
Quanzhou City Donors Contribution Award
2009 Quanzhou Economic Figure of the Year
Interim Report Design – Gold Award
Overall Design of Annual Report 2009 – Bronze Award
Annual Report Design - Bronze Award
Interior Design of Annual Report 2009 – Honors
Forbes Asia
The World Brand Laboratory
Science and Technology Department of Fujian Province, Finance Department of Fujian Province, National Taxation Bureau of Fujian Province
Municipal of Quanzhou, Quanzhou Municipal Government
Human Resources and Social Security Department of Fujian Province
Trade Unions of Quanzhou Municipal
Quanzhou Municipal Government
The 5th Quanzhou Annual Economy Meeting
2010 24th MERCURY Awards
2010 24th International ARC Awards
2010 21st International GALAXY Awards
2010 24th International ARC Awards
/
2009

Achievements

 
 
 
 
 
 
 

Awards

 
 
 
 
 
 
 
 
 
 
 
 
Started becoming the title sponsor for one of the most popular entertainment programmes in China “Day Day Up” (天天向上) (contract has expired)in January
Unleashed Xtep’s “Love Running, Love Xtep” brand manifesto and started proactively sponsoring key international marathons, led by the Xiamen International Marathon, the Tibet International Marathon, the Xi’an City Wall International Marathon, and the Hong Kong Olympic Day Run
Market launched the series of “Xtep Light” 1.0 running shoes
Named the second consecutive time as the 11th National Games’ sole official sportswear partner and official apparel sponsor for 8 provincial and regional teams, in addition to the title sponsorship of the male and female basketball tournaments
Organized a series of “Xtep Super Girls Concert Tour” in a number of key first to third tier cities such as Beijing, Shanghai, Changchun, Changsha, Chengdu, Hangzhou, Hefei, Kunming, Suzhou, Wenzhou, and Wuhan, to consolidate the young and energetic brand image of Xtep
Kicked off the “2009 Xtep Stars Nationwide Concert Tour” with “Xtep Stars Family”, including Nicholas Tse, Jolin Tsai, Wilber Pan and Charlene Choi, in Suzhou, Wuhan, Hangzhou, Changsha, and Hefei, to unleash the power of its successful entertainment marketing strategy
Started becoming the official apparel sponsors for the Hong Kong All Star Sports Association (ASSA) and the Hong Kong Rangers Football Club
Launched its first Xtep brand flagship store in Doha, Qatar
Asia’s 200 Best Under a Billion
Recognised as one of the “China’s 500 Most Valuable Brands” for the sixth consecutive year
National Integrity Culture Development Top 10
The Most Competitive Brand
Outstanding Brand Awards 2009 (Domestic Sportswear Brand)
Hong Kong Outstanding Enterprises 2009
Chairman Ding received The Platinum Donors Award
The Community Chest Annual Presentation of Awards 2008/2009
Recognised as a “Well-known Trademark in China” from 2004 – 2009
Honored with The Certificate for Product Exemption from Quality Surveillance Inspection from 2003 – 2009
Overall Design of Annual Report 2008 – Gold Award
Cover Photo/Design: Retail-Fashion - Silver Award
Interior Design of Annual Report 2008 – Honors
Forbes Asia
The World Brand Laboratory
China Culture Administration Society and China Organization of Culture Assessment Base
China Trademark Association
Economic Digest
Economic Digest
The Community Chest
The Community Chest
State Administration for Industry and Commerce
State General Administration of Quality Supervision, Inspection and Quarantine
2009 23rd International ARC Awards
2009 23rd International ARC Awards
2009 23rd International ARC Awards
/
2008

Achievements

 
 
 
 
 
 
 

Awards

 
 
 
 
 
 
 
Xtep International Holdings Limited (1368.HK) was successfully listed on the Main Board of the Hong Kong Stock Exchange on 3 June 2008
Chairman Ding Shui Po was selected as one of the torchbearers for a leg of the 2008 Beijing Olympic torch relay in Quanzhou, Fujian
Became sole sponsor and official partner of “The Xtep National Youth Civilization Olympic Cultural Train” (Z13/14 Beijing-Shanghai train) (全國青年文明號列車奧運文化之旅 - 特步號奧運列車)
Official apparel sponsor for Belarusian Olympic delegation team at the 2008 Beijing Olympics
Became title sponsors of the Xtep Yangzhou Jianzhen International Marathon, The Women’s Chinese Basketball Association (WCBA), The National Basketball League China (NBL China), The CX-Games China (2008-2012), The 2008 Xtep Ping-Pong Carnival and The 3rd World Table Tennis Championship
Started becoming the official partner of CCTV-5 sports channel
Added Jolin Tsai (蔡依林)(contract has expired) , the “Asia’s Dancing Queen” from Taiwan, sporting diverse dancing styles, and Wilber Pan (潘瑋柏)(contract has expired) , a Taiwanese Mando-pop singer, songwriter, rapper and music producer to the Xtep Stars Family
The Group’s OEM business subsequently phased out
Recognised as one of the “China’s 500 Most Valuable Brands” for the fifth consecutive year ()
Hong Kong Outstanding Enterprises Parade 2008
Prime Awards for Corporate Social Responsibility 2008
Recognised as one of the Top 500 China Quality Brands in the category of China’s Most Trusted Brands by Consumers the Top 10 Most Trusted Consumer Brand Quality – Sports (Casual) Footwear
Recognised as a “Well-known Trademark in China” from 2004 – 2009
Honored as one of the “China’s Famous Brand Products” from 2004 – 2008
Honored with The Certificate for Product Exemption from Quality Surveillance Inspection from 2003 – 2009
Accredited as “Well-known Trademark in Fujian Province” from 2002 – 2008
The World Brand Laboratory
Economic Digest
Prime Communications Limited and The Hong Kong Institute of Directors
China’s Most Trusted Brands
State Administration for Industry and Commerce
State General Administration of Quality Supervision, Inspection and Quarantine
State General Administration of Quality Supervision, Inspection and Quarantine
Fujian Province Well-known Trademark Determination Committee
/
2007

Achievements

 
 

Awards

 
 
 
 
 
 
 
Named as the sole official sportswear partner of the 6th National Intercity Games of The PRC (第六屆全國城市運動會), held in Wuhan, Hubei, in October
Embarked on a multi-brand strategy to diversify its product portfolio, launching and distributing Disney Sport (licensed brand) products and marketing products under its Koling (self-owned brand) in the PRC
By sponsoring its first marathon, the Xi’an City Wall International Marathon in November, the Group has made running a key category in its sports marketing and product development focus
China Top 500 Elite Enterprises
Recognised as one of the “China’s 500 Most Valuable Brands” for the fourth consecutive year, being placed as China’s No.1 sporting goods brand
Footwear Product of the Year
Honoured in two categories at the “Top 500 China Quality Brands”: “China’s Most Trusted Brands by Consumers in 2007” and the “Top 10 Most Trusted Consumer Brand Quality – Sports (Casual) Footwear”
Recognised as a “Well-known Trademark in China” from 2004 – 2009
Honored as one of the “China’s Famous Brand Products” from 2004 – 2008
Honored with The Certificate for Product Exemption from Quality Surveillance Inspection from 2003 – 2009
Accredited as “Well-known Trademark in Fujian Province” from 2002 – 2008
People’s Daily Internet Centre, Consumption Daily, China Quality and Trustworthiness Net, China’s Quality Leading Enterprises Investigation Committee and China Quality and Trustworthiness (Beijing) Customer Satisfaction Examination Centre
The World Brand Laboratory
Global Apparel Accessories & Footwear Committee
Top 500 China Quality Brands
State Administration for Industry and Commerce
State General Administration of Quality Supervision, Inspection and Quarantine
State General Administration of Quality Supervision, Inspection and Quarantine
Fujian Province Well-known Trademark Determination Committee
/
2006

Achievements

 

Awards

 
 
 
 
 
 
 
 
Became the strategic partner of the 3rd All-China Games (全國第三屆體育大會), held in Suzhou, Jiangsu, a quadrennial national sports event for non-Olympic sports in China
Began to phase out its OEM business segment and adopt wholesale distribution to increase market share and expedite store rollout
Ten Most Trusted Domestic Sports Footwear Brands
Recognised as one of the “China’s 500 Most Valuable Brands” for the third consecutive year, being placed as China’s No.1 sporting goods brand
Top 500 China Quality Brands: China’s Most Trusted Brands by Consumers in 2006
Honored with The Certificate for the Exemption from Export Inspection (國家出口商品免驗)
Honored with The Certificate of National Products Exemption From Quality Surveillance Inspection from 2004-2006
Recognised as a “Well-known Trademark in China” from 2004 – 2009
Honored as one of the “China’s Famous Brand Products” from 2004 – 2008
Honored with The Certificate for Product Exemption from Quality Surveillance Inspection from 2003 – 2009
Accredited as “Well-known Trademark in Fujian Province” from 2002 – 2008
China Footwear Online
The World Brand Laboratory
Top 500 China Quality Brands
State General Administration of Quality Supervision, Inspection and Quarantine
State General Administration of Quality Supervision, Inspection and Quarantine
State Administration for Industry and Commerce
State General Administration of Quality Supervision, Inspection and Quarantine
State General Administration of Quality Supervision, Inspection and Quarantine
Fujian Province Well-known Trademark Determination Committee
/
2005

Achievements

Awards

 
 
 
 
 
 
 
 
 
Became the first-ever domestic sportswear enterprise to be the sole official sportswear partner of the 10th National Games of the PRC (第十屆中國全國運動會), a.k.a. “China’s Olympics” and the official apparel sponsor for the teams from Fujian, Jiangsu, Ningxia and Xinjiang, and the China’s PLA team
Honored with The Certificate of National Products Exemption From Quality Surveillance Inspection from 2004-2006
Honored as one of the “China’s Famous Brand Products” from 2004 – 2008
Recognised as one of the “China’s 500 Most Valuable Brands” for the second consecutive year, being awarded as Well-known Trademark in China
Top 500 China Quality Brands, China’s Most Trusted Brands by Consumers in 2005 and the Top 10 Most Trusted Consumer Brand Quality – Sports Footwear
Most Desirable Brand by Organising Committee of the First Asian University Athletics Championship
Ten Famous Brands from China’s Most Influential Industries
Recognised as a “Well-known Trademark in China” from 2004 – 2009
Honored with The Certificate for Product Exemption from Quality Surveillance Inspection from 2003 – 2009
Accredited as “Famous Brand Products in Fujian Province” from 2002 – 2005
Accredited as “Well-known Trademark in Fujian Province” from 2002 – 2008
State General Administration of Quality Supervision, Inspection and Quarantine
State General Administration of Quality Supervision, Inspection and Quarantine
The World Brand Laboratory
Top 500 China Quality Brands
Asian University Students
World Union of VIP Enterprises, US-China Economic Trade & Investment General Chamber of Commerce and China Famous Brand Online Inc.
State Administration for Industry and Commerce
State General Administration of Quality Supervision, Inspection and Quarantine
Fujian Provincial People’s Government
Fujian Province Well-known Trademark Determination Committee
/
2004

Awards

 
 
 
 
 
 
 
Honored with The Certificate of National Products Exemption From Quality Surveillance Inspection (國家免檢產品) from 2004-2006
Honored as one of the “China’s Famous Brand Products” from 2004 – 2008
Recognised as a “Well-known Trademark in China” (中國馳名商標) from 2004 – 2009
Added to the list of the “China’s 500 Most Valuable Brands” (《中國500最具價值品牌》) ()
Internet Users’ most Familiar Brand
Accredited as “Famous Brand Products in Fujian Province” from 2002 – 2005
Accredited as “Well-known Trademark in Fujian Province” from 2002 – 2008
Honored with The Certificate for Product Exemption from Quality Surveillance Inspection from 2003 – 2009
State General Administration of Quality Supervision, Inspection and Quarantine
State General Administration of Quality Supervision, Inspection and Quarantine
State Administration for Industry and Commerce
The World Brand Laboratory
SINA Corporation
Fujian Provincial People’s Government
Fujian Province Well-known Trademark Determination Committee
State General Administration of Quality Supervision, Inspection and Quarantine
/
2003

Achievements

 

Awards

 
 
 
Pioneered the use of celebrities as brand ambassadors and successfully differentiated itself through its unique dual-marketing strategy incorporating sports and entertainment elements
Expanded the team of Xtep brand ambassadors by adding Twins (contract has expired) , a Hong Kong Canto-pop female duo, largely earned the brand awareness and market position in the target market amongst the youth
Honored with The Certificate for Product Exemption from Quality Surveillance Inspection from 2003 – 2009
Awarded ISO9001:2000 Certification
Accredited as “Famous Brand Products in Fujian Province” from 2002 – 2005
Accredited as “Well-known Trademark in Fujian Province” from 2002 – 2008
State General Administration of Quality Supervision, Inspection and Quarantine
China Quality Certification Centre
Fujian Provincial People’s Government
Fujian Province Well-known Trademark Determination Committee
/
2002

Achievements

 

Awards

 
With an ultimate goal to be a world leader in fashion sportswear, the brand of “Xtep” was born
Nicholas Tse (謝霆鋒), a Hong Kong famous singer, songwriter, actor, and young entrepreneur nowadays, unveiled as the first brand ambassador for Xtep
Accredited as “Famous Brand Products in Fujian Province” from 2002 – 2005
Accredited as “Well-known Trademark in Fujian Province” from 2002 – 2008
Fujian Provincial People’s Government
Fujian Province Well-known Trademark Determination Committee
/
1999

Achievements

Headquartered in Quanzhou, Fujian, the Group’s business initially operated as an OEM enterprise, which manufactured sports footwear products for renowned international brands
/